After years of saying I don’t have time to start my own blog, I decided it was time to take that jump. After all, it was evident in the Social Media Bootcamp I attended last winter that those who want to position themselves as leaders in their industry ought to be blogging. Kelli Matthews made it sound so simple: she would just set aside time on Sunday to write a blog post or two and schedule them to run throughout the week.
So, here I am on Sunday writing my first blog post. Thanks to Ryan Welch at AO Creative we have a super-awesome new website with blog capabilities. I’ve been longing for a new Web 2.0-savvy site where we can maximize the social networking potential! I want to hear from people, interact and answer questions. After all, how can you tell your clients they need to be blogging if you’re not doing it yourself?
It’s the age-old problem: as service providers, we spend time servicing other people’s businesses and not our own. Thanks to the GROW North Santiam program that follows the Enterprise Facilitation model, I’ve learned about how a successful entrepreneur operates: one must establish their trinity of management so that while they take care of their product or service, they also have skilled team members in place to handle the marketing and financial aspects of their business. I’m all lined up with an absolutely fabulous bookkeeper Susan Dickinson (thank you for keeping us on track, Susan!) and now we’re establishing new ways of spreading the good news about Word’s Out PR, one of which will be this blog, “Hot Press.”
At the Social Media Bootcamp Kelli mentioned an idea that caught my attention: you should be planning your blog schedule, including who will be blogging, and individual or a group of contributors. I realized I could bring in my trusty Web 2.0 friend Danielle Kuehnel who knows and lives this stuff to add her pizazz to this blog, as well. Danielle’s got the whole PR package — she’s on the cutting edge, she’s a fire-cracker, she’s an excellent writer and she’s got persistence — and to top it off, she can really make you laugh!
If you’re interested in reading tips about PR, marketing and social media strategies, subscribe to Hot Press and we’ll give you our two cents! Make sure to post comments, ask questions and give us feedback… that’s what we’re looking forward to with this whole new Web 2.0 transition.