Public relations (PR) gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Our job is to learn about your story and to relay your news to key influencers using tools such as press releases, media alerts and calendar of events notices.
Marketing is the process by which you create customer interest in your product or service. It is the planning, implementation and control of a mix of business activities intended to bring together buyers and sellers. Marketing includes tactics such as paid advertising, PR, trade shows, signage, brochures and fliers, radio ads and e-newsletters.
Social media is a group of Internet-based applications that allow the creation and exchange of user-generated content. Credible brands are using social media to reach customers and to build or maintain reputation. Social media has become the new, cost-effective tool for businesses to reach consumers around the world. We help businesses build valuable connections through social platforms such as LinkedIn, Facebook and Twitter.